Earlier this week, social network Pinterest announced it would be rolling out a new feature for businesses: built- in web analytics. The new tool is a great addition to Pinterest’s recent redesign, and seems to be the rapidly growing startups’ introduction to monetization and other business features on the social network.
The analytics are available now, but only to business accounts on the social network. Don’t have a business Pinterest account? You can sign up here, or even convert your regular Pinterest profile to a business. Once you’re logged in under a business account, you’ll first need to apply the new Pinterest look by hovering over your username on the top right corner of the screen, and clicking on “Switch to the New Look” at the bottom of the menu.
The site will then change instantly before your eyes – introducing a sleeker but still minimalistic look of the social network. Most notably are the new additions of rounded corners and drop shadows. Delving deeper into the aesthetics, clicking on a pin now shows a cleaner share button, mini sidebar feed of the pinner’s boards, and similar pins at the bottom of the page. Overall text and photos seem bigger to create a better emphasis on content.
Moving on from the new look, is probably the most important feature – analytics. They can be accessed by clicking on “Analytics” in that same drop down menu I mentioned earlier. Right away, you’ll be presented with some graphs that take over lots of screen real estate including key metrics such as Impressions, Reach, Repins, Clicks, and more. Data can be acquired from specific dates, and you can also see an overview of the most popular/most clicked pins. The ability to export all of the data is also a great feature.
While this is probably just the beginning of what Pinterest has to offer for analytics and other business tools, it’s a great start and we’re looking forward to what’s in store for the future. What do you think of Pinterest’s new look and analytics? let us know in the comments below!