The last year for Twitter hasn’t been great when it comes to concerns of security. In 2012, there were multiple instances where hundreds of thousands of Twitter accounts had been compromised, prompting the growing social network to reset user passwords.
While Twitter is usually pretty quick to notify its users of these security breaches, it can have a major negative effect on some of the social network’s most influential brands and people, at the luxury of being somewhat humorous. In the past, well-known people like Miley Cyrus, Ashton Kutcher, and Britney Spears have all had their accounts broken into.
Fast forward to 2013, when Burger King and Jeep’s Twitter accounts got hacked into just earlier this week, less than 24 hours apart. It’s obvious that both of these brands are very influential on Twitter, so no doubt they took a hit in their PR department for the hack. Regardless, it was quite humorous as the @BurgerKing account got hacked yesterday to look like its #1 competitor, McDonalds, apparently because the whopper flopped. And today, @Jeep supposedly got sold to Cadillac which was located in “a hood near you”. Both accounts tweeted funny updates, while others were somewhat derogatory and just plain offensive.
Who’s to blame for these recent hacks? Most sources point to Anonymous (both hacked accounts mentioned @YourAnonNews), a loosely associated hackitivist group well known for its online antics. While most people are quick to point the finger at Anonymous, it’s obvious that they were just exploiting very weak security on both Jeep and Burger King’s part – so ultimately the brands are at fault.
What can brands and business learn from this lesson? Don’t use “whopper123” or “ilovejeep” as your password – instead use a complex string with a combination of random letters, numbers, and symbols. Need help creating a secure password? Check out the Secure Password Generator.
Ever got one of your social media accounts hacked? Share your frustrating or humorous story with us in the comments below!